This is a great piece by the WinningCulture Blog

Introduction included, for the whole article click here.

A lot of smart, highly experienced helicopter people are frustrated. Since its inception in 2006, a lot of work has been done for the International Helicopter Safety Team (IHST) with the goal of preventing accidents, but helicopters are still crashing from entirely preventable causes. Some IHST supporters have asked, “How do we fix stupid?” Others ask, “How can we reach the people who own and operate their own helicopters and don’t come to our safety conferences?” Psychology, neuroscience and a simple analogy about riding elephants may hold the key.

Here is why you need to know something about this potential key to preventing more accidents. Helicopters save lives and enable work that would be difficult or impossible by other means. Despite their vital role in society, the public perception of helicopters is not as positive as it might be if the industry could improve its safety record. Despite recent progress, there are still far too many accidents occurring for all-too-familiar reasons. These accidents can be prevented!

Continue reading here.